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Brad Nelson is a Consulting Services Manager for Product Strategy & Agility at Insight Enterprises. His practice partners with organizations to build effective delivery structures where people and products thrive. Brad has repeatedly demonstrated his ability to grow high-performing teams across domains and industries. He is a creator of content marketing and offerings for Insight in Agile, DevOps, and Product, he co-hosts the Agile For Agilists podcast, and he has instructed countless people from children to seasoned professionals.

AIC 2023 Presentation

The Velocity Trap

How does your team know that the things they deliver are valuable? While there are some companies that don’t measure at all, it is becoming common practice to evaluate a team based on productivity or output. Just because your team can deliver a lot of work in a small amount of time doesn't mean that output is valuable. In other words, what is the outcome of the team's production efforts? In this discussion, we will review the difference between outputs and outcomes, and discuss how your organization can become more successful by measuring the things that truly matter.

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